MARCH 23, 2023  |  CHICAGO, IL  |  DENVER, CO

GeoWealth Acquires First Ascent – Combining Platforms to Provide Advisors with a Tech-Forward, Full-Service TAMP

First Ascent maintains its brand identity and will operate as an independent subsidiary of GeoWealth

GeoWealth, a proprietary technology and turnkey asset management platform (TAMP), today announced its acquisition of First Ascent Asset Management (“First Ascent). This acquisition empowers GeoWealth to serve growth-minded registered investment advisors (RIAs) of all sizes with a robust, full-service TAMP platform and enhances its position as a leading enterprise technology solution.

GeoWealth’s acquisition of First Ascent also reflects its continued commitment to delivering a flexible, customizable and user-friendly platform designed to help advisors better serve their clients and achieve greater efficiency within their practice. First Ascent’s boutique offering will further bolster GeoWealth’s service model, enabling the firm to expand focus to serving RIAs ranging from growth-oriented state-registered firms to multi-office national brands.

New Solutions to Old Problems

Traditionally, TAMP platforms have been both cumbersome to navigate, and too rigid for advisors to adapt to their unique needs.

The GeoWealth Difference: GeoWealth’s open architecture, flexible UMA offering supports Rep as Portfolio Manager, SMAs, and client-directed positions, all in the same account. Our platform seamlessly integrates trading, reporting, billing and aggregation workflows, allowing advisors to intuitively navigate the solutions they need.


Legacy TAMP providers are notorious for poor service, which lead to frustration for advisors, as well as additional work, headaches, and potential operational costs for Home Office team members.

The GeoWealth Difference: We built our service model to provide concierge support to firms of all sizes. All firms are assigned a dedicated Relationship Manager, who will be intimately familiar with the firm, its operating structure, and its advisors.


Because many legacy TAMP providers pass on third-party technology licensing and operational fees to their users, they’re too expensive to help Corporate RIAs attain desired profit margins.

The GeoWealth Difference: At GeoWealth, we utilize our own proprietary technology to operate our TAMP. The savings from not having to pay any technology licensing fees, along with the efficiencies gained from operating our own technology, make our platform extremely cost competitive.

For modern firms, GeoWealth’s white-label TAMP can help to:

  • Monetize proprietary model programs
  • Streamline operations and improve efficiency
  • Improve advisor satisfaction with enhanced service and support

Unfortunately, most legacy TAMPs are dropping the ball in flexibility, cost, and service. Let’s dive into why GeoWealth’s TAMP is different from the incumbents and well-suited to Home Office uses.

GeoWealth Media Contacts:

StreetCred PR:
Will Ruben:, 847-208-8289
Jimmy Moock:, 610-304-4570

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