Private Markets, Integrated into Model Portfolios
GeoWealth’s integration with iCapital enables RIAs to incorporate private market investments into unified managed accounts—bringing public and private assets together in a single, connected portfolio experience.
GEOWEALTH & ICAPITAL
iCapital is a leading alternatives platform for RIAs—powering access to alternative investments across the wealth management industry.
Designed for RIAs using GeoWealth who are looking to incorporate private markets into scalable model portfolio strategies.
iCapital supports education, access, execution, and reporting in one integrated experience. Together with GeoWealth, advisors can more easily build, implement, and manage diversified portfolios that include private assets.
The integration is designed for RIAs using GeoWealth who are looking to incorporate private markets into scalable model portfolio strategies.
WHY IT MATTERS
Advisors have historically had to choose between the efficiency of model portfolios and access to private markets.
This integration helps remove that tradeoff—making it easier to incorporate private assets into scalable portfolio strategies your firm already runs.
The Efficiency of Model Portfolios
The scalable workflows your firm already relies on.
Access to Private Markets
Alternatives delivered through the same managed-account framework.
Choice for Advisors
Together, GeoWealth and iCapital give you access to a broad range of alternative investments.
KEY BENEFITS
One workflow for public and private assets
The integration connects iCapital’s alternatives marketplace to GeoWealth’s managed accounts—so building and managing private exposure fits the way you already work.
Unified portfolio experience
Manage public and private investments within a single UMA—without fragmented workflows or disconnected reporting.
Integrated access and execution
Access iCapital directly from GeoWealth via single sign-on, enabling efficient subscriptions to private investments.
Streamlined investment process
iCapital’s integrated workflows simplify what has traditionally been a complex, multi-step process.
Connected data and reporting
Pre-trade, trade, and post-trade data flows between platforms to support accurate portfolio management and reporting.
Example Workflow
See How It's Done
See how advisors can invest in a model or UMA inclusive of various private markets funds that require subscription documents. GeoWealth integrates with iCapital to streamline the subscription documentation process and tracking. GeoWealth also manages the illiquidity of the private investments by coordinating subscription and redemption cycles, while managing ongoing cash activity and rebalancing to ensure allocations remain consistent.
For illustrative purposes only. iCapital and GeoWealth platforms are subject to change.
Select
Account
Begin the workflow to invest the client account into a UMA that includes semi-liquid alternative funds that require subscription documents.
Select
Model
Select the UMA model with semi-liquid alternatives and indicate the funding source for the investment. This initiates a multistep workflow: 1) Private markets subscription 2) Platform traded sleeve.
Subscription
Documents
Initiate the Private Markets subscription via SSO on the iCapital platform where the subscription documents are populated with client data.
Monitor
Progress
Track the progress of the multi-step process within the GeoWealth Platform. You can setup notifications for status updates.
Building in collaboration with leading asset managers
This integration supports public-private model portfolios developed by leading asset managers, including BlackRock, Goldman Sachs Asset Management, Apollo, and J.P. Morgan Asset Management.
IN THE NEWS
BlackRock Goes Live with First-of-its-Kind Public-Private Model Portfolios
In March 2025, BlackRock announced first-of-its-kind customizable public-private model portfolio within a Unified Managed Account (UMA). The models seek to enable easier access to private markets, are powered by GeoWealth’s UMA technology and supported by iCapital’s underlying technology capabilities.
PODCAST
Model Behavior Ep. 2: Scalable Model Portfolios with Jen Wing
iCapital’s Model Behavior, hosted by Sonali Basak, features Jen Wing of GeoWealth discussing scalable private market strategies, obstacles like knowledge and access gaps, and the benefits of blended public/private models. Learn how RIAs can simplify due diligence and portfolio management—and deliver differentiated outcomes.
Get started...
Start Building Your Custom Models
If you're interested in gaining access to these capability for your firm, fill out this form and one of our experts will contact you to schedule a meeting.
DISCLOSURES:
GeoWealth is separate and unaffiliated with JPMC Strategic Investments Group I Corporation, an affiliate of J.P. Morgan Asset Management (JP Morgan), Apollo Management Holdings, L.P. (Apollo), Goldman Sachs Asset Management, L.P. (GSAM) and Blackrock SMI, LLC, an affiliate of Blackrock Investment Management (Blackrock), however, JP Morgan, Apollo, GSAM, and BlackRock own a non-controlling interest in GeoWealth’s parent company, GeoWealth, LLC.
This article is for dissemination of general information only. This material has been prepared for information and educational purposes and should not be construed as a solicitation for the purchase or sale of any investment. Information presented in this article is believed to be factual and up-to-date, but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. GeoWealth has not been compensated for this communication. This is not an endorsement or testimonial of any product or service. This information is not intended to be investment, legal or tax advice. Investing involves risk, including the loss of principal. No investment strategy can guarantee a profit or protect against loss in a period of declining values. Investments are not guaranteed and are subject to investment risk, including possible loss of the principal amount invested. Past performance is no guarantee of future results. These products are not available to all firms and have limited liquidity. There is no assurance that shares can be redeemed when requested or in the full amount requested, and that invested capital may remain inaccessible for extended periods. Private market investments often carry higher fees and expenses than traditional investments such as mutual funds, including product level expenses that can reduce net returns. Private investments may involve greater risk than traditional investments, including the potential for a higher risk of loss, greater complexity, valuation uncertainty, and liquidity related risk. Certain functionality may not be available to all users.
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