CASE STUDY
Branded Investment Solutions for a Corporate RIA
EXPANDING INVESTMENT OFFERING
This multi-billion dollar corporate RIA was looking to consolidate from multiple TAMPs available to their advisors to one flexible TAMP. In seeking a new platform, it was important that the TAMP could white-label and brand all aspects of the investment offering and help complement their proprietary model lineup.
THE OUTCOME
1 TAMP for all advisors
Transitioning from multiple TAMPs to GeoWealth as their provider means streamlined outcomes and a branded ecosystem. They received:
- Branded Investment Solutions
- Model Flows
- White-labeled Ecosystem
By outsourcing to GeoWealth, this RIA was able to provide their advisors with more tailored support without having to make any additional hires.
CLIENT TYPE
Corporate RIA
$4BN AUM
KEY CHALLENGE
Standardization
of Offering & Experience
FIRM AUM
$4 Billion
Spread across multiple TAMPs
FIRM HEADCOUNT
30 People
Seeking to outsource instead of hire in-house
INVESTMENT TEAM
6 Professionals
Dedicated investment staff needed tech & processes
CLIENT PROFILE
Seeking a dedicated partner to consolidate disjointed offerings.
- This well-established Corporate RIA has $4 billion in AUM with 30 employees, including 6 dedicated investment professionals.
- Using multiple TAMPs and technologies was causing friction and holding them back from reaching full scale, they needed to consolidate to one TAMP.
“We’re having issues getting flows to our proprieatry model portfolios and need a TAMP to help with model implementation.”
THE COMPARISON
Ways that GeoWealth was able to support this growing enterprise
From investment implementation, to advisor training, to brand reinforcement, GeoWealth positioned this firm for the next stage of growth.
Pain Points
Issues Due to Use of Multiple TAMPs
Branding
The RIA knew that an immersive white-labeled experience would help reinforce their brand, but they did not have a way to provide branded portals to their advisors or their clients.
Model Gaps
The model line-up that they offered to advisors was expansive, but they felt there were gaps and wanted support identifying those areas and finding appropriate strategies to supplement.
Training
Advisor training had been lacking from their multiple TAMPs, so they wanted to move to a new single TAMP offering that offered hands-on support and provided training for advisors.
GeoWealth’s Solutions
How This Client Was Able to Unify their Offering
Marketplace Completion
We created a complementary model line up models based on client AUM size, ensuring there are appropriate model options for clients of any size of risk appetite.
Asset Manager Contracting
GeoWealth was able to contract with additional asset managers that the RIA was already invested in, meaning their transition didn’t require as much model mapping.
Model Distribution
The RIA’s proprietary investment models were added to GeoWealth’s Model Marketplace Menu and made available to any firm to access.
The Outcome
Transitioning from multiple TAMPs to GeoWealth as their provider means streamlined outcomes and a branded ecosystem.
Branded Investment Solutions: GeoWealth was able to help the RIA streamline operations and standardize investment offerings available to their advisors via both a branded model marketplace and branded UMAs.
Model Flows: Plus, the RIA gained greater distribution for their proprietary investment models to help drive flows and raise brand awareness while they recruit additional advisors.
Dedicated Partner: Advisors now have hands-on training from their TAMP to and through onboarding, bolstered by day-to-day support as questions arise. Plus, they now have white-labeled training documents and videos.
By outsourcing to a TAMP, this RIA was able to provide their advisors with more tailored support without having to make any additional hires.
For Investment Professionals Only. This case study is provided for illustrative purposes only and is meant to provide an example of GeoWealth’s process and methodology. There can be no assurance that GeoWealth will be able to achieve similar results in comparable situations. No portion of this case study is to be interpreted as a testimonial or endorsement of GeoWealth’s investment advisory services. No compensation was paid.
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